Key Account Management (KAM)
Overview
Understand the role and purpose of Key Account Manager in a business at large by identifying how existing clients should be managed and value should be optimized. Evaluating the sustainability of the customer’s business.
Additional Information
SAQA Unit Standards
10054 Identify and manage areas of customer service impact.
10066 Establish customer needs and relationships.
Who should do this course?
Any person involved with managing the retention and growth of key customers in the business.
Assessment Required for Competency.
10054 Identify and manage areas of customer service impact.
10066 Establish customer needs and relationships.
Who should do this course?
Any person involved with managing the retention and growth of key customers in the business.
Assessment Required for Competency.
Outcomes
- Assessing and responding to customer needs.
- A comprehensive understanding of techniques and methods for distinguishing customer buying motives and behaviours.
- A broad understanding of techniques for researching and analysing market types.
- A basic understanding of corporate and organisational business, sales and marketing strategies.
- A basic understanding of techniques for communicating with individuals and groups.
- A basic understanding of techniques and methods for verbal, written and visual presentations.
- A broad understanding of techniques and methods for building and developing relationships with customers.
- An all rounded and generic understanding of the industry, the product and the industry role players.
Additional Info:
NQF Level: 5
Credits: 22
Duration:
2 Days Contact Class or Own Speed Online and Virtual
Learning Methodologies:
| Method | Duration | Price * |
| CC | 2 days | 5,450.00 |
| VS | 2 days | 5,450.00 |
| OD | 2 days | 3,850.00 |
*All prices are excluding VAT.
Contact training@dev.metrominds.co.za
for group pricing